Search Engine Optimization: Website Copy Writing

A commonly used phrase in the Search Engine Marketing realm is simply this... "Content is King"

To be a little more specific, "Digestible Content is King." What this means is that the search engine spiders are hungry! If you keep feeding them, just like a stray cat, they'll stick around. If you leave their dish to get stagnant, they start coming around less and less frequently until one day they are just gone :(

What is Digestible Content?

Digestible content is this stuff you're reading right now. It's blah blah blah verbiage! You have to communicate with the search engines through the copy that you write on your page. Search Engine Optimized copy can be a cryptic thing. First, you need to determine which search phrases you wish to target with every page within your site. Then, you must achieve a healthy keyword density for your primary and secondary target phrases. If this is done right, the search engine will have no problem determining which search phrases to associate with your website.

Digestible content may also come in the form of captions on your photos, meta-tags in your pages, hyperlink text and title attributes on your intra-site navigation links. But no need to cloud your mind with all that mumbo-jumbo. The key is to leave it to us nerds so you don't have to worry about it!

What is SEO Copy Writing?

SEO Copy Writing is very similar to any other kind of copy writing when it comes to the people who are going to read it. The key difference is that it will not only be read by people, but also Search Engine Spiders. These automated marvels are going to read your page along with the millions upon millions of other webpages on earth and determine where you fit into the search engine results pages (SERPs) and for which keyword search phrases.

Our SEO Copy Writing Services

Our talented staff of SEO Copy Writers have years of experience in traditional copy and report writing. Depending on the nature of your project, we will select the most qualified writer and much like a tapestry, weave all the necessary details into the pages of your website.