
A good analogy is that web directories are like billboards for the internet. The search engines learn about your website using what are called spiders. When the spiders see information and links to your website in other places (directories) around the web, they remember it. Just like motorists on the highway, the more often they see these "billboards", the stronger your site stands out in their head (relevance).
Just like different highways have different types and volumes of traffic for your billboard to be exposed to each day, web directories have different PR Ratings and different standards for inclusion. The directories with higher PR ratings carry more weight with the search engines and consequently are harder to get listed in.
The best way to get listed in decent web directories is to hire people who deal with directories every single day and let them be your ambassador. We work with a few different specialists who handle these manual submissions. The packages that they offer are always changing, just like the internet itself.
** Manual directory submissions rates and packages are subject to availability. In the event that a package becomes unavailable, a similar package will be purchased for you. You will be notified of any changes.
What's my Visibility Score?
To calculate the visibility score, we first assign a number of points to each of the first 30 positions, as follows:
Position 1 = 30 points
Position 2 = 29 points
..................................
Position 30 = 1 point
Positions below 30 have 0 points.
The visibility score is the sum of the points given to a URL by all 3 major search engines.
Example: Your website ranks in the following positions:
Google: Position 1 = 30 points
Yahoo: Position 10 = 21 points
MSN: Position 32 = 0 points
The visibility score is 51 points.
Here's a visibility chart for FuelMultimedia.com
As you can see, we're up in the 1,500 range after a recent bump due to some directory submissions.
Do you have a question that isn't answered here? Please contact Fuel SEO today!